Server Reputation is one of the biggest tools in fighting spam. Receiving servers keep track of all the e-mail your server sends out, and the reactions is evokes from their users, and share it with each other. This way, all the aggregated data of Yahoo, Gmail, Hotmail, AOL, Comcast and many others combines into your reputation.
A good reputation offers big benefits, such as inbox delivery, and bypassing spam filters. Whereas a bad reputation will get you extra scrutiny. Building a good reputation is a lot of work, but when everything is in place, all you have to do to maintain it, is send out relevant campaigns.
Our system checks the reputation of your mail server, and offers advice how to improve it.